Description
Made to travel
Fully Crushable
Our crushable outdoor hats are the ultimate travel companion. Their signature construction allows them to be rolled up and packed, then easily popped back into shape so they’re ready to arrive in style.
Essential protection
Water Repellent Construction
No matter the conditions, our legendary outdoor hats are always in their element. Handcrafted from high-quality 100% wool felt, they’re naturally water-repellent and ready to provide protection on any adventure.
Since 1865
True Heritage
Our story begins in the 1860s, when John B. Stetson was prospecting for gold in the Colorado Rockies and, struck by a sudden rainstorm, quickly fashioned a felt hat for protection. The modern cowboy hat was born, and more than a century and a half later, John B.’s pioneering legacy and commitment to quality live on in everything we make.
Crafted to last
Legendary Quality
From start to finish, our signature hats are made by hand in Texas, using only the finest materials and time-tested techniques, often utilizing the same machinery we’ve been using for decades. The result? The world’s most legendary hats, designed for the long haul and crafted to be passed on from one generation to the next.
Worn the world over
Singular Style
Our hats are iconic, and yet, each is truly unique—because no two Stetsons are ever worn the same way. Put one on, and you’re joining a community of true individuals unified in their appreciation of enduring quality and style that transcends trend.
Stetson has been the gold standard in cowboy hats since 1865, when John B. Stetson crafted the first Boss of the Plains. Since then, the Stetson name has been synonymous with:
Heritage & craftsmanship – every hat is built to last.
Premium materials – from wool and felt to palm, raffia, and straw.
Iconic style – hats worn by ranchers, outlaws, musicians, and movie stars alike.
When you wear a Stetson, you’re not just buying a hat—you’re carrying a piece of history.
Stetson Hat Sizing & Care Guide
When investing in a Stetson hat—whether it’s felt, straw, or leather—getting the right size and knowing how to care for it will keep your hat looking sharp for years. Below is a complete guide to help you choose the perfect fit, understand Stetson’s legacy, and maintain your hat properly.
How to Measure Your Hat Size
Choosing the right size is the first step to comfort and style. Don’t guess—use this simple method to measure your head:
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Get a soft measuring tape.
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Place it 2–3 cm above your ear (where your hat would naturally sit).
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Wrap the tape around your head, keeping it level and firm but not tight.
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Check the measurement in centimeters.
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Use our Stetson Hat Size Chart to find your perfect size.
✅ Pro tip: If you’re between sizes, always size up. A slightly larger hat can be adjusted with hat sizing tape, while a smaller hat will be uncomfortable and cause headaches.
How to Care for Your Stetson Hat
Whether it’s felt, leather, or straw, a little care goes a long way.
Felt Hat Care
Handling: Always hold your hat by the crown base (where crown meets brim), not the top or brim.
Heat: Avoid leaving your hat in hot cars or near stoves—heat shrinks the sweatband.
Storage: Store upside down on the crown, or in a hat box, to preserve brim shape.
Cleaning: Use a brim brush or sponge to remove dust. For stains, use a hat cleaning spray, allow to dry, and brush again.
Straw Hat Care
Storage: Always store brim-up to prevent flattening.
Moisture: Keep dry—water can warp straw hats.
Cleaning: Wipe gently with a damp cloth for dust, or use a mild soap for spots.
Leather Hat Care
Conditioning: Apply a leather conditioner every few months to prevent drying or cracking.
Cleaning: Wipe with a damp cloth; avoid harsh soaps.
Storage: Keep in a cool, dry place, away from direct sunlight.
Common Hat Buyer Questions
How tight should a Stetson hat fit?
Snug but not tight. It should sit comfortably without leaving marks on your forehead.
How long will a Stetson hat last?
With proper care, a Stetson hat can last decades—many become heirlooms.
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