Apply to our Brand Ambassador Program

Name & Surname

Email Address

Social Media Accounts & Handles

How many followers do you have on your main platform?

Are you involved in any western or equestrian activities? If yes, please describe.

Have you worked with other brands before? If yes, which ones?

Why do you want to be a brand ambassador for our store?

What types of content do you create (photos, videos, tutorials, etc.)?

How many posts/stories are you willing to commit to per month?

Do you agree to our guidelines for content creation?

5 + 13 =

Guidelines for Content Creation

Tone and Style:
- Maintain a family-friendly and professional tone. Avoid overly suggestive or controversial content.
- Focus on showcasing the practical and stylish features of our products.
Visual Standards:
- Use well-lit, high-quality images or videos.
- Show the product clearly in action (e.g., wearing boots at an event, using a saddle while riding).
- Avoid cluttered or distracting backgrounds.
Brand Representation:
- Highlight the western and equestrian lifestyle authentically.
- Mention our brand name and tag our official account in every post.
- Use specified hashtags related to the post.
Frequency:
- Specific posting schedule and frequency to be agreed on for each product.
Prohibited Content:
- No offensive, political, or discriminatory content.
- Avoid excessive editing that misrepresents the product.

Content Requirements: Ambassadors are required to produce a minimum of:
- 2–3 high-quality posts per product sent, to be published within the agreed upon timeframe of receiving the product.
- 3–5 stories with links to the product on our website
- At least 1 x 90 sec video or reel showcasing the product.
Approval Process: All content must align with the provided guidelines and be submitted for approval 3 days prior to posting.
Collaboration on Instagram and Facebook: For Reels posted on Instagram and Facebook, the ambassador must add the brand as a collaborator so the Reel appears on both the ambassador’s and the brand’s pages.
Content should be posted across all possible platforms.
Failure to Post: If the ambassador fails to deliver the required content or produces content that does not meet quality standards:
- The ambassador agrees to return the product at their own cost or reimburse the value of the product.
Termination Clause: Repeated failure to meet content requirements will result in removal from the program and forfeiture of any future collaborations.

Signed Agreement: Ambassadors will be required to sign a contract that outlines responsibilities, including deadlines for content and quality expectations.
Checkpoints:
- A content calendar or schedule will be provided for each item agreed upon.
- Ambassadors will be required to submit drafts or previews for approval before posting.
Stats: Statistics needs to be submitted at the end of each month for each post.

Handling Non-Compliance:

Non-Posting:
- Ambassadors will be invoiced for the value of free products if they fail to meet requirements.
Subpar Quality:
- If the quality of posts are not acceptable a chance to redo the post will be offered.
- If subpar quality in posts persist the relationship will be terminated.

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