Stetson has been the gold standard in cowboy hats since 1865, when John B. Stetson crafted the first Boss of the Plains. Since then, the Stetson name has been synonymous with:

• Heritage & craftsmanship – every hat is built to last.

• Premium materials – from wool and felt to palm, raffia, and straw.

• Iconic style – hats worn by ranchers, outlaws, musicians, and movie stars alike.

When you wear a Stetson, you’re not just buying a hat—you’re carrying a piece of history.

Stetson Hat Sizing & Care Guide

When investing in a Stetson hat—whether it’s felt, straw, or leather—getting the right size and knowing how to care for it will keep your hat looking sharp for years. Below is a complete guide to help you choose the perfect fit, understand Stetson’s legacy, and maintain your hat properly.

How to Measure Your Hat Size

Choosing the right size is the first step to comfort and style. Don’t guess—use this simple method to measure your head:

1. Get a soft measuring tape.

2. Place it 2–3 cm above your ear (where your hat would naturally sit).

3. Wrap the tape around your head, keeping it level and firm but not tight.

4. Check the measurement in centimeters.

5. Use our Stetson Hat Size Chart to find your perfect size.

✅ Pro tip: If you’re between sizes, always size up. A slightly larger hat can be adjusted with hat sizing tape, while a smaller hat will be uncomfortable and cause headaches.

How to Care for Your Stetson Hat

Whether it’s felt, leather, or straw, a little care goes a long way.

Felt Hat Care

• Handling: Always hold your hat by the crown base (where crown meets brim), not the top or brim.

• Heat: Avoid leaving your hat in hot cars or near stoves—heat shrinks the sweatband.

• Storage: Store upside down on the crown, or in a hat box, to preserve brim shape.

• Cleaning: Use a brim brush or sponge to remove dust. For stains, use a hat cleaning spray, allow to dry, and brush again.

Straw Hat Care

• Storage: Always store brim-up to prevent flattening.

• Moisture: Keep dry—water can warp straw hats.

• Cleaning: Wipe gently with a damp cloth for dust, or use a mild soap for spots.

Leather Hat Care

• Conditioning: Apply a leather conditioner every few months to prevent drying or cracking.

• Cleaning: Wipe with a damp cloth; avoid harsh soaps.

• Storage: Keep in a cool, dry place, away from direct sunlight.

Common Hat Buyer Questions

How tight should a Stetson hat fit?
Snug but not tight. It should sit comfortably without leaving marks on your forehead.

What’s the most popular Stetson hat?
The Boss of the Plains remains an icon, but styles like the Gus, Cattleman, and Bangora Straw are classics across South Africa.

How long will a Stetson hat last?
With proper care, a Stetson hat can last decades—many become heirlooms.

Click here for Recommended Products for Hat Care

• Hat sizing tape

• Felt hat brushes

• Felt Hat Cleaning sprays

• Leather conditioner